Is Digital Altitude a Scam? The FTC Says Yes. (Plus My Personal Experience with DA)
(This post was transferred from an old blog of mine, originally published on Jan 2018)
In this post we’ll talk about the following:
- What happened to Digital Altitude?
- Is it really a scam?
- Can you get your money back?
- My online journey and personal experience with DA.
I will be honest, I had very conflicting feelings when I first found out about Digital Altitude (DA). Back then, I wasn’t exactly sure if it’s a scam or really is legit.
Well guess what?
Time has proved that Digital Altitude is actually a scam because it’s been cracked down by the FTC in 2018.
This means that this network marketing program is being shut down and it’s owner has been sued for over $14 million dollars for falsely claiming that people will make 6-figures with Digital Altitude in a very short period of time.
According to the Federal Trade Commissions, the issue with DA was that:
- The DA founder, Michael Force, claimed you will make 6 figures in 90 days or less
- It was claimed you will receive individualized coaching when in reality these “coaches” were salespeople (using high-pressure selling tactics)
- The defendants never ended up earning substantial income, even if they paid over $50,000 (!!!)
Pretty insane if you ask me.
(Update: A few months later, FTC shuts down MOBE scam as well!)
Can the FTC get your money back? It seems that they already did. Here’s an FTC post on Digital Altitude refunds totaling nearly $4.7 million.
So…
Why was I having doubts back in 2016-2017?
Let me share my story from beginning to give you a better understanding. Here’s an overview of what to expect here:
Table of Contents
How I Joined the Online Marketing World
Truth is:
I started exploring online opportunities around 2014-2015.
First, I started my online journey as a freelancer.
It was great in a sense that I was still able to work from home or anywhere else. I was flexible with time and I was location-independent.
In fact, back in 2015 I was able to work as a freelancer and enjoy my 5-week French language program in Montreal, QC, Canada.
Indeed, it was a valuable experience that confirmed that I want to work online and enjoy the beauty of living a laptop lifestyle.
(Hence my blog’s name.)
Anyway…
Even though I still accept some freelance projects from old clients of mine for extra income, I knew that I didn’t want to do it full-time.
In my experience being a freelancer meant running after someone to give me a job.
(It’s OK when you have regular clients to work for, but in the beginning it really is a challenge).
And that’s why I decided to go even further and see what other opportunities were present on the Internet.
Thanks to my online connections I was recommended to visit the site of one of the most trusted internet marketers, Steve Razinski (I mentioned him in this post).
So…
Being a total newbie to online marketing, he recommended that I join the Wealthy Affiliate training community.
Right away I liked 2 things about it:
- it was free to join (I didn’t even have to provide any credit card info),
- there weren’t any claims of becoming a millionaire overnight (actually it’s the opposite, it was obvious right away that you’d have to do the work)
So, “what the hell?” – I thought, and decided to give it a try for free.
I became a Premium member 2 days after joining it.
(I joined and never left.)
What’s my point here?
My point is that I found a legitimate online business community that I trusted (and continue to trust).
This also means that by default I trust most members’ recommendations too.
How I Found Out About Digital Altitude
I wish I knew about Better Business Bureau (BBB) website before!
As you can see Digital Altitude received a very low rating and isn’t BBB accredited.
Anyway…
I found out about this program in 2016-2017 on Facebook from one of the guys who told me he was part of Wealthy Affiliate too.
I was a bit naive and didn’t even ask for his WA profile or anything, so I automatically thought he was an active member of the community.
So, I thought DA program was a good recommendation.
Only much later, I found out from him that he was a part of Wealthy Affiliate community only for a bit.
If I recall correctly, he said something along the lines that it was:
- “too much work to do”
- and that “building websites is bullshit when you can use social media to promote ‘better’ programs”.
And it was obvious that his Facebook profile was new and probably for the purpose of promoting internet marketing products.
(There is nothing wrong with that but it does make you a bit suspicious).
Truth is:
This guy didn’t want to do the work associated with building a profitable online business and that’s why he turned to other types of Internet marketing.
Specifically, MLM’s and similar programs promoting high-ticket products.
I can’t blame him, we can all get drawn to shiny objects.
We all seem to want to try the “next best thing”, but the problem is that these hyped-up programs are usually nothing but scams.
Real life example:
Digital Altitude was introduced in 2016 and in February 2018 it’s already being shutdown by the FTC.
Yep, that’s right.
Why I Had Mixed Feelings About Digital Altitude
In the beginning, I thought it was a legit Wealthy Affiliate member’s recommendation and that’s why I went ahead and signed-up for $1 trial to check what it’s all about.
Side Note: I just checked Google and I saw Jesse Singh’s review from HotMLMCompanies ranked #1. Even though I learned about the program from another guy, I signed up under Jesse after reading his review.
Funny thing:
Despite having signed up under him, he never replied to my multiple messages. (That’s not how you treat your referrals, man…)
Anyway, it seems like now he’s removed all the affiliate links leading to DA and right in the beginning added a paragraph promoting another program that “doesn’t require recruiting” like Digital Altitude did.
Seriously, I have no idea how MLM promoters live with this feeling of promoting programs that do nothing but rip people off.
OK, back to my story.
I knew that building a profitable website (online business) takes time and efforts, and I was desperate to make more money.
I needed the money not only for all the ‘luxury things’ I’d be able to have but also to help my parents with their financial situation and fund an important orthopedic surgery for me in Moscow.
(Which I finally did in August 2017, by the way). ↓
I had an unfortunate incident in the past, broken ankle and all that. Anyway, the surgery had to be done if I didn’t want to experience health issues in the future.
Not only was I desperate already but once you are inside Digital Altitude, the so-called “coach” (or should I say salesperson) used heavy, high-pressure upsell tactics to push me into buying the first Aspire level for $37/month.
I WANTED to BELIEVE that it’s all true and all possible.
But then I started seeing red flags in small things.
Is Digital Altitude A Scam? Red Flag #1.
First was something that I already mentioned – the coaches.
My so-called coach who wasn’t helpful AT ALL.
Not only that but he was trying to make me upgrade as fast as I can by saying that I am leaving thousands of dollars on the table by not upgraded to higher-tier products.
I mean I understand that they made commissions for every upgrade.
But what I learned inside Wealthy Affiliate is that you should be HELPING people in the first place, not SELLING.
Is Digital Altitude A Scam? Red Flag #2.
Second thing is that there were HUGE fees to pay to receive the education on how you can make money online.
Compare almost $30,000 for Digital Altitude’s top level product vs. Wealthy Affiliate’s Premium membership for $19 the first month (or $299 if you upgrade yearly).
With NO UPSELLS.
The best part is that Premium membership is totally optional.
You can always create a 100% FREE Starter membership and stay a free member for as long as you like.
That gives you a perspective, doesn’t it?
Is Digital Altitude A Scam? Red Flag #3.
There was another thing.
During the lessons inside the DA dashboard, again there was NO concrete information on how to build a business but rather that I simply need to sell their digital product to people.
Another thing bothered me.
If I were for example at the first Level 1, and my referrals were to join the Level 2 then the commissions would go to the one who referred me to Digital Altitude.
(It is still confusing to me and nobody wanted to give me straight-up answers as to how it worked).
- Basically, I had to go from Aspire Level at $37/mo to Base Level for $597.
- Then from Base level to a third level for $1,997.
- Then from third level to fourth level for $9,997.
- Then buy the fifth level product for $16,997.
- And then reach the final level product for almost $28,000.
And only THEN I would receive ALL of the commissions from my potential referrals.
That is pretty insane and apparently it is very much what multi-level marketing (MLM) scam is all about.
Seriously, WTF?
But then again, my inexperienced soul was pressured by the DA “coaches” and my desire to make money as fast as I can to help my family and pay for an expensive surgery and flights/accommodation in Russia.
My Money Troubles in 2017: A Blessing In Disguise
The year of 2016 and 2017 were the worst ones for me and my family in terms of finances.
We made a mistake of trusting a wrong real estate agent which resulted in selling our wonderful house very well below the market value.
It’s a whole different story but basically our financial situation was really f*cked up.
I knew how to play poker and around that time I decided to get into poker big time. I mean, play it not for the sake of entertainment but play it to make money.
Basically, I became a “grinder”, that is, started making money in pretty big poker cash games.
(By the way, I don’t recommend it to you if you are not experienced or can’t handle high-pressure situations).
There were times when I made a few thousands of dollars per night and all that money went to help my parents fix the financial situation and pay for morgage whatsoever.
I literally would keep just $100 out or so for pocket money and approximately $300-500 for a new poker session to hopefully make more money.
Want the truth?
I was really tempted to use that money to invest it in Digital Altitude program.
But probably I had a feeling I should wait and see because I never ended up paying more than the initial $1.
So…
My family’s financial situation was a blessing in disguise.
Who knows, if I were flexible with the money that I made, I would’ve probably used it for DA product.
But since I wasn’t flexible, I just decided to leave it be.
Imagine my feelings I came across breaking news that FTC shuts down Digital Altitude because of false claims it made that people can make 6 figures in 90 days (or less).
What a relief it was for me!!!
I saved myself from losing thousands of dollars to a Digital Altitude scam. Holy moly!
(OK, my guardian angels did.)
Lessons learned:
- Don’t let your desperation cloud your mind
- Trust the right people who have honest intentions
- Do your research!
- It’s not worth paying $1,000’s for a network program that doesn’t actually teach even the basics of marketing, much less how to build an online business
- Don’t fall for the hype-machines promising you easy money in no time
- Understand and accept the fact that REAL BUSINESS INVOLVES REAL WORK
My goodness, I can’t stop thanking my guardian angels for saving me from making such a horrible mistake!
My #1 Recommendation
Remember how I used BBB screenshot earlier than showed that Digital Altitude received a rating of C-?
Now…
Compare it with this:
I know, I am not the only one who says this but it is Wealthy Affiliate that has proven to be a legit program for beginners and aspiring affiliate marketers.
As opposed to Digital Altitude, it actually DOES teach you how to build your own profitable website (successful online business).
And it has all the support, tools and training needed to succeed online.
And the fact that I don’t feel shameful recommending it is a good sign.
With the whole DA scam situation, I learned that trusting my intuition is important.
Well…
Both my soul and my mind are in agreement that Wealthy Affiliate is the real deal.
If you are still looking for honest ways to make money online without paying thousands of dollars for who knows what, definitely check it out.
Here’s an honest video created by a fellow WA member to learn what it’s all about:
Getting Rolling With $0:
If this is something you are interested in, then click here to join and receive my personal help and support.
I promise you I will be there along the way if you need a hand in anything.
Even if you fell prey to scams in the past and are a sceptic, I urge you to give Wealthy Affiliate a try.
After all, it IS free to test-drive an entire platform and see for yourself if it suits you.
I was lucky to be saved from losing money to Digital Altitude scam and other internet marketing rip-offs.
And now more than ever will I stick with Wealthy Affiliate community.
(Being present online for more than 12 years is HUGE in internet marketing years).
Digital Altitude (Scam): Thoughts?
Now, I’d like to hear from YOU:
- What’s your level in internet marketing?
- Did you ever have any experience with Digital Altitude? Avoided the scam?
- What about Wealthy Affiliate?
I would love to hear your thoughts, suggestions and questions in the comments below (click to jump straight to the comment form).
*** I transferred this article from an old blog of mine. This comment was originally published on Feb 15, 2018 ***
Hi Zarina
I almost fell for Digital Altitude scam. Unfortunately I did fall for the company that DA copied, a company called MOBE.
I hope mobe are on the FTC watch list, I don’t know how they have survived this long while DA got served in less than 2 years.
Unfortunately, even if MLM schemes like Digital Altitude and mobe get shut down, there will be another scheme to take their place because people want to be told they can get rich without doing much work.
If the FTC came down harder on those multi-level marketing companies and much more quickly, maybe things would’ve been different.
Hey Minhaj, welcome to my blog.
I am sorry to hear that you fell for the MOBE MLM scam. I wasn’t familiar with this company up until recently but I heard that Digital Altitude copied stuff from MOBE and there was even a lawsuit between these two. One scammer suing another? Lol.
Anyway, since Digital Altitude was Mobe’s “child” then it’s logical to assume that they faced the same fate as DA. It’s good that there are government regulated entities like FTC to protect the public from scams.
That is true, we do get drawn to shiny things and those flashy videos presenting hot cars, big houses with pools and so forth. But really we need to accept the fact that real business involves real work.
Seriously, now more than ever will stay loyal to Wealthy Affiliate. I do have to do the work when it comes to my online business, and I am totally fine with it!
Thanks for sharing your experience with MLM’s man. Hopefully things are better for you now!
*** I transferred my article from an old blog of mine. This comment was originally published on Feb 20, 2018 ***
Zarina, you are a blogger that wants to profit from weak minded people that still can’t flood their own boat.
I tell you this, DA is not a scam, not at all. Your facts are not correct nor solid.. But you are entitled to your opinion.
And for the mislead individual that says “MOBE is scam” , well to burst your bubble MOBE is not a scam.
BTW learn how to build your foundation from scratch then put it out as a system, well see how far that takes you without proper steps..
*** I transferred my article from an old blog of mine. This comment was originally published on Feb 20, 2018 ***
A typical ad hominem attack 🙂 Saying a program isn’t a scam doesn’t make it so, argue your point, Mike.
Yes, I am a blogger but unlike network/MLM marketers I recommend programs that last long. I constantly mention throughout the blog that I advocate for blogging for business/affiliate marketing but not pyramid-scheme programs.
Even though I haven’t tried the program myself I’ve been told a few times that MOBE is a scam, and if Digital Altitude pretty much copied everything from MOBE then it’s obvious MOBE does what Digital Altitude did. And if Digital Altitude has been cracked down by the FTC because they rip people off, I personally would make parallels that MOBE does the same. You know what I mean?
While I don’t deny the fact that some people do make huge commissions thanks to network marketing programs, my point here is that their price point is a scam because other programs deliver the same info for less.
As of 29 Jan 2018, Digital Altitude has officially been shut down by FTC because it has been confirmed to be an illegal pyramid scheme. It’s been said that DA used digital marketing products as a disguise to lure innocent people into the system and recruit more people. Members are required to pay for a series of tiered memberships with increasing fees.
I remember that on top of the products itself you had to pay to be their member on a monthly/yearly basis too. Anyway, that was a LOT of money to pay for.
Absolutely free programs like Swagbucks, for example, won’t make you a millionaire but overall I’d rather join the programs that are cost and risk free, which actually DO teach you to build a successful online business.
*** Edit: Both MOBE and DA were cracked down by the FTC in 2018. Here are the alternatives.***
Wow, thanks for sharing your experience with Digital Altitude, I almost fell for that scam too!
The person who was trying to sign me up kept rushing me, and when I said I didn’t have a credit card, he was trying to convince me to go out and get one!
Can you imagine that?
I found it to be just about getting the sales and not actually answering your questions or helping you.
I found Wealthy Affiliate around that same time, and loved that I didn’t have to have a credit card to try it out. Have never looked back since!
Hey Leah, pleasure meeting a fellow WA’er!
Looks like your recruiter was the sales-y type of a guy. It’s obvious he wanted you to sign up to Digital Altitude scam while it’s “hot”. The truth with network marketing programs (MLM’s) is that they don’t live too long.
Only those who joined very early manage to make tons of money and that’s why it’s important for them to push their referrals to sign up under them as fast as they can.
Of course, potentially you can make money from multi-level marketing programs but from what I’ve heard and learned based on my experience is that:
Glad you decided to stick with WA, it really is a great community to be a part of!
Hi Zarina,
Thank you for sharing your story with us. I went through the same experience as you, and I’m grateful that I didn’t completely fall for DA!
The tiered membership was a huge red flag for me, I can’t believe that the scammers have the audacity to ask for so much money while offering hardly any value at all!
And it surprises me that even after this scam gets shut down by the FTC, there are still people like Mike who commented above, still supporting the company! We know that, unfortunately, a new pyramid scheme will replace DA and there’s always going to be people who are just entering the online world now and are easy prey for scammers.
That’s why it’s so important to have blogs like this with honest reviews, providing value to the readers and saving them from the pitfall of losing thousands of dollars.
With DA especially, it’s good that lots of people were realizing that they couldn’t afford the high tickets anyways, and held back from the beginning.
Still, lots of these people struggle financially or even have to borrow money for joining, and for them even losing 500 dollars is a big deal!
I do wonder how can online scammers sleep at night. No conscience!
I’m so glad that 1 year ago I found a legit platform that doesn’t make any false promises but on the contrary, over-delivers in the quality of online marketing training and support!
Wealthy Affiliate is truly a wonderful community, and with no upsells whatsoever, provides all the necessary tools to build a prosperous online business; but only to people who don’t believe in Get Rich Quick schemes and are willing to put in the hard effort 🙂
Keep up the good work!
Hi Nicky,
This is probably one of the best comments that I’ve received on my blog – thank you!
It seems that with multi-level marketing (MLM) or pyramid scheme as you said, there’s many people who have a large following of loyal buyers who follow their leader into the next best MLM/opportunity they recommend, then when they fall apart, the leader of the group moves into the next MLM and repeats the same thing.
The lifestyle these people glamorize is built upon the misfortune of those who follow them.
And the thing is that some of them actually believe they’re doing good things and that they are promoting good making-money online opportunities.
The funny thing is that if you write reviews on those MLM/make money online quick “opportunities”, you will likely get attacked by people who promote these programs.
So basically they are attacking the reviewer and not the argument, and not provide any argument in return. Usually it’s the “you hurt my feelings” type of comments.
Anyway, I am not to judge. I am just happy I didn’t join the Digital Altitude scam even though I was REALLY tempted to. But I am happy I chose another way to use the Internet to my advantage and things are looking pretty awesome now!
Thanks again for stopping by! Appreciate it.
I would love to recover some of my investment in DA from funds recovered from Michael Force and Mary Dee.
Hi James,
Apologies, I was on vacation and just saw your comment.
Unfortunately, I don’t know if it’s possible to recover your investment in Digital Altitude.
I remember FTC mentioning something about it that they’ll try but how they would do that, I’ve no idea. Maybe you should see the official FTC site and their suing process with the DA?
I really hope you get your money back!
Even though you had a negative experience, do know that making money online the honest way is possible, WITHOUT falling into scam products. Feel free to reach out to me if you need guidance.
(I will also create an article on how to spot the scams so you can avoid it next time you see it.)
Let me know if you manage to recover your funds, James!